Daniele V Silva - Webdesigner, desenvolvedor front-end, programador de interfaces, Gerente de projetos web, consultora e freelancer

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Estilo Retrô – Uma viagem no tempo

Publicado em , por , na categoria Elementos e técnicas, Webdesign

O estilo retrô atualmente está sendo muito utilizado em quase todo tipo de propaganda, projetos de CD, moda e naturalmente, websites.

É usado na maioria das vezes pelo desejo de associar o conteúdo a algum elemento do passado.

Depois de analisar diversos sites, determinei três elementos principais que determinam o estilo retrô: a paleta de cores, as fotografias antigas, e as typefaces. Juntando todos esses elementos, conseguimos um tema completo.

A Paleta de Cores
Uma escolha de cores apropriada é fundamental para estabelecer um período de tempo específico. O período que você deseja representar é que deve tederminar as cores a serem utilizadas. Os tons de terra são os mais usados. Talvez, não necessáriamente por estarem associadas a determinado período de tempo, mas porque evocam idade, e é exatamente isso que precisamos.
Fotografia antiga ou ilustração
Em se tratando do estilo retrô, vale o ditado “uma imagem vale mais do que mil palavras” pois em quase todos os projetos que utilizam essa tecnica a fotografia ou ilustração é o elemento principal. Não fosse isso seria muito difícil transportar o usuário para um período de tempo diferente.
Um bom exemplo é o site Target Scope que tras uma Pin Up Girl em destaque, que é imediatamente associada a década de 40. A mocinha combinou perfeitamente com o clima militar, transportando o internalta para direto para a segunda guerra mundial. Tente imaginar esse mesmo site sem a modelo e verá o quanto ela é importante na composição. Outra imagem fundamental nesse layout é o fundo. O papel envelhecido é o acabamento perfeito e completa o pacote.
Typefaces
Typeface, basicamente, é o conjunto de caracteres, símbolos e ideogramas que formam uma fonte, logo escreverei mais sobre isso. Pode parecer óbvio, mas a forma como você usa esse elemento pode determinar o sucesso de um projeto. Uma grande vairedade de fontes em estilo retrô, pode ser encontrada no Dafont.com, no final desse artigos vou listar mais alguns.
Considere o site need2know a paleta de cor é de 1970, mas a grande caracteristica é a fonte do título que nos faz lembrar logo desse período. Mas cuidado para não abusar das fontes decorativas e sobrecarregar o projeto. Use principalmente em trechos pequenos que precisam de destaque. Observe como a maioria dos projetos a seguir usam fontes diferenciadas no título e fontes sutís no conteúdo

Exemplos de Uso

30 opiniões sobre “Estilo Retrô – Uma viagem no tempo”

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  9. Tanmay disse:

    I’ve been browsing on-line geertar than three hours these days, yet I never found any interesting article like yours. It is lovely value enough for me. In my view, if all website owners and bloggers made excellent content material as you did, the web will be a lot more useful than ever before.

  10. gabriela disse:

    Olá, Daniele!
    Na verdade não sei exatamente como acabei parando por aqui, mas adorei a sua página. Queria perguntar se atualmente vc está trabalhando com criação de logotipo e websites, pois gostaria de solicitar um orçamento.
    Agradeço a atenção.

  11. Adriana disse:

    Dani amo coisas retrô tô precisando muito montar um site p/ mim será que você poderia me ajudar? se possivél me addno msn! Beijos.. Drika

  12. Adorei esse post! To procurando um carrinho de beb~e retrô pra comprar e usar nas minhas sessões de fotografia infantil…espero encontrar 😉 bjs mil

  13. Cândido Ruiz disse:

    Bem encontrei aqui informaçoes que vão ser muito uteis pra todos nos admiradores do Steampunk.

  14. Lilá D'Melo disse:

    uau! it’s perfect! :p

  15. Nathalia disse:

    Ameiiiii!

  16. Fabiana disse:

    Daniele Viana,

    Apesar dos erros de digitação no português, eu consegui utilizar a seu Artigo na minha pesquisa acadêmica, onde curso Design Gráfico sobre o estilo Retrô.

    Valeu.

  17. rogério niero disse:

    Ola Daniele Viana!
    Primeiro gostaria de parabenizá-la pelo seu trabalho muito bom.
    Trabalho a pouco tempo como design gráfico, estou começando rs 🙂 e gostei muito desta sua apresentação no site…
    …E esta e vai me ajudar muito então um MUITO OBRIGADO pelo seu trabalho continue assim tu vai longe… PARABÉNS..

    ROGÉRIO NIERO – COLATINA-ES

  18. mauro aoki disse:

    querida, quero saber o que é retrô.
    Voce pode me esclarecer por favor?

    Beijinho!!!

  19. SANDRA disse:

    OI DANI,

    PARABÉNS PELO SITE, VAI ME AJUDAR MUITO NA MINHA NOVA COLEÇÃO 2008.

    É MUITO BOM SABER QUE EXISTE PESSOAS INTELIGENTES E DISPOSTAS A AJUDAR O PRÓXIMO. TENHO CERTEZA QUE GANHAR

    1. Mitchell disse:

      Guys, don’t give so much power (or ink) to CAA or agents in general. This is a writerwho busted her ass and reinvented her career. It’s up to all of us to do thlvruoseates and create opportunities for ourself.

  20. Black616Panther disse:

    Sensacional o seu blog. Estou começando nessa arte de design gráfico e vejo que tenho muito o que aprender. Ainda bem que tem gente como você que divide seu conhecimento com os novatos (categoria na qual eu me incluo).

    Muito Obrigado,

    Black 616 Panther

  21. Bolha disse:

    É isso ae dani.
    gostei muito… abraços
    fuiii

  22. Ve Barbosa disse:

    Devo dizer que adorei esse espaço… parabéns

  23. Gisele Viana disse:

    Oi Dani _

    Visitei seu site e gostei muito! Estava procurando dicas pra um visual retrô pra montar uma espécie de “album de recordações” e sei que vai me ajudar.

    um abraço, Gi (Araçatuba/SP)

  24. Your are Nice. And so is your site! Maybe you need some more pictures. Will return in the near future.

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